Client Feature: Sparkle Auto Body

“Quality work ensures that every car goes back to its owner better than when it came to us.” 

– Mark Quelle, Owner  

In a world full of franchises and corporate entities, it can be tough for a ‘Mom and Pop’ small business to keep up.  Yet, that is not the case for our featured client, Sparkle Auto Body. We recently had the pleasure of interviewing the owner and founder, Mark Quelle, who tells us more of their story and what he loves most about leading his team at Sparkle Auto Body.  

A Brief History of Sparkle Auto Body 

Mark Quelle first acquired Sparkle Auto Body in 2002 with the assistance of a Small Business Association (SBA) loan. And thanks to growing demand, they were able to expand to a second location in 2020.  

Opening a second location and during the start of the pandemic may have been seen as a risky move, yet for Sparkle Auto Body, it was an opportune time.  

Quality Over Quantity 

While many shops seek to gain numbers (the more cars to service quickly, the better), Sparkle Auto Body seeks to maintain its high level of quality – quality collision and body repairs, quality customer service, quality products.  

As owner Mark Quelle puts it, “We do great repairs and often find that customers come to us for a second opinion or to ‘fix’ a repair from another body shop. Quality work ensures that every car goes back to its owner better than when it came to us.” 

And that quality expands to employees as well. While they have expanded to a second location, they are clear that creating a more balanced work environment is of utmost importance for the health and wellbeing of their employees. It’s more important to finish the work at a decent time than to take on more and more, which often leads to burnout and resentment.  

A Unique Approach 

Sparkle Auto Body also prides itself on its focus on the environment. They’re one of the first shops in the Madison area to ‘go green’ and use water blown paint which doesn’t carry a lot of toxicity like many of the solvent paints found on the market. They also place a big emphasis on recycling everything from bumpers, to covers, to boxes.  

We do not settle! 

At Sparkle Auto Body, they believe in getting the job done right, not just done. With every vehicle that comes into their garage, their aim is to restore it to its former beauty and drivability, not to just get it “good enough.” All their collision repairs come with a lifetime warranty, so you can rest assured.  

• All jobs completed by I-Car platinum certified technicians 

• Free loaner cars* 

• Free auto detail after repairs 

• Free pickup & delivery* 

• Free mobile estimates* 

*Some Restrictions Apply. Call or Consult a Sparkle technician for more details.  

Working with DMA  

Mark has been working with Dale Miller and the DMA team for many years now, “They are good all the way around, whenever I have questions about my taxes or bookkeeping, they are always there to help.” 

At DMA, we are honored to work with local businesses like Sparkle Auto Body.  

Visit Sparkle Auto Body for your body and collision repairs in Madison!